This versatile and innovative e-media format allows health care providers to either listen to or watch a promotional or educational program on a computer or a mobile device. This outlet is a great way to expand new product exposure and increase your audience size. Podcasts reach the people who want to listen. When users stream or download this content, they do so with an open mind and are willingly sold on an idea or product. This audience is key for many companies, and IBP helps you reach them effectively.