Key Opinion Leader (KOL) Management
Developing long-term relationships with KOLs is essential to every brand. IBP has extensive experience with developing and retaining relationships with top experts in a multitude of therapeutic fields and offers identification and mapping services to your advantage.
IBP has three specific goals regarding KOL and advocacy development to help serve you:
- Strengthen existing relationships between opinion leaders and your team
- Identify important KOLs within your therapeutic areas
- Develop true advocates for your products
Top opinion leaders hold the keys that can unlock the future of your industry. Through extensive peer-to-peer feedback and professional profile review, we are able to select the experts with whom you should partner and identify the qualities they bring to the table to best benefit you. Because scientific products are constantly being introduced and the competitive landscape is perpetually changing, keeping up with the key influences and advocates can give your brand the upper hand.
As we are able to recognize target KOLs for you, our team can also geographically map out the location and impact zone of each of these trendsetters. IBP can show you, visually, exact spheres of influence and how you can maximize your potential to work with these KOLs globally, nationally, regionally, or locally.